Jollibee Foods Essay

1. On what fundamental resources and capabilities did Jollibee build its market position in the Philippines? Jollibees success in its mansion market developed as a result of its ability to better set up the needs of the Filipino customer. Although its success was intermediate by the political and economical crises of 1983, Jollibee was unchanging able to deliver a harvesting that both cheaper and better tasting than that of McDonalds. As one of the 5 Fs, flexibleness was an plus of Jollibee. The ability to push forward the wizard burger, competing with the Big Mac, highlights a source of agonistical usefulness. Market research indicated that Filipinos favorite(a) Jollibee burgers profane taste to McDonalds plain cry patty. Another source of militant service was Jollibee being able to broaden its content menu of chicken, spaghetti, and a peach-mango dessert pie during the economic and political crisis. McDonalds foreign dirt appeal faded making Jollibee dominantly mo del in the market with 31 stores. Implementing the 5 Fs philosophy and the ability to offer tout ensemble of these to customers at an affordable price was a well developed operations centering capability. Jollibee was able to deliver quality intellectual nourishment and service consistently and efficiently in a fun and friendly environment. These were aboriginal success factors that allowed Jollibee to expand quickly end-to-end the Philippines. 2. Which of these deliver sustained service?The flexibility to cater to customer needs is a sustained advantage. Not only did Jollibee pull in a spicy burger that appealed to native Filipinos, they similarly were able to customize meals for local anaesthetic tastes in foreign markets. Another sustained advantage was the international strategy to target expatriates and place the flag. The targeting of expatriates allowed the company to ease its transition into an unknown market. The popularity amongst expats could generate publicity and attract valse traffic from non-FilipinoListValuable?Rare?Difficult to pursue?Without Substitutes?Implications for Competitiveness? Developing spicy burger preferred by FilipinosYesYesNoNoTemporary competitive advantage first step stores wherecompetitors had little or no presenceYesYesNoNoTemporary competitive advantageFlexibility to adapt to local customer needsYesYesYesYesSustainable competitive advantage internationalist strategy targeting expatriates and planting the flagYesYesYesYesSustainable competitive advantageExpanding overseas into new marketsYesNoNoNoCompetitive parity